Since Monarch Street's inception, we have been intrigued by how techno and house community members define their identities. Whether attending a festival or a rave, the question arises: "What should I wear?" It is a quest for the perfect balance between edgy style and comfortable attire. Monarch Street firmly believes that fashion serves as a means of self-expression and holds the power to make an immediate impression on others. This connection between music and fashion creates a fascinating cultural link worth exploring.
Hence, by creating Monarch Street, our clothing brand would offer individuals that resonate with a brand a way to express themselves as the brand values would represent their love for techno and house music. Throughout history, iconic musicians have influenced fashion trends and vice versa. From David Bowie and Prince to the rebellious looks of punk rock pioneers, musicians have long been trailblazers in setting fashion trends. Conversely, fashion designers often draw inspiration from musical subcultures, incorporating their rebellious spirit and aesthetics into their collections.
Monarch Street recognises the profound connection between these two art forms and aims to celebrate and embrace them. As you embark on your fashion journey within the music community, remember that your outfit can be as impactful as the beats that move you. Let fashion and music harmoniously guide you as you express your authentic self.